Using Call Scripts

2 min read

Engage+

Call scripts give you a structured set of talking points so cold calls don't feel cold. Each script walks you through an introduction, a value pitch, common objections, and a clear close. Engage+ users who use call scripts see roughly 3x higher conversion rates on outbound calls than those who wing it.

Opening the Call Assistant #

Open the lead detail panel

From any list, kanban card, map marker, or daily action plan tile, click the lead to open the panel.

Click the Call button

The Call Assistant opens as a full-screen modal. The script panel is on the right.

Confirm your name and clinic

On the setup screen, your name, clinic, and phone are pre-filled from your profile. Adjust if needed and click Start Call.

Pick a script

Choose the script that matches the situation. The script loads with the lead's real data already filled in.

Script Types #

Five script types cover the main moments of an outbound call:
Cold Call Intro

Opening lines for first contact. Friendly, low-pressure, gets you past the "who is this" reaction.

Gatekeeper Navigation

Getting past the front desk to the decision maker. Polite, persistent phrasing that doesn't trigger blocks.

Value Pitch

Explaining your services in 30 seconds. Speed, compliance, walk-ins — whatever fits the carrier's pain.

Objection Handling

Responses to the most common pushbacks: "we already have someone", "too expensive", "not interested."

Closing

Asking for the appointment. Specific, low-friction phrasing that gets a yes or a clear next step.

Inside the Call Assistant #

Once the call starts, the modal gives you everything you need in one screen:

Logging Call Outcomes #

Every call you finish through the assistant logs four things automatically:
What gets loggedWhere it goes
Note with call summaryLead Activity tab, category "Call Log"
Script outcome (thumbs up/down)Script analytics — tracks which scripts work best
Optional feedback textScript analytics — explains why a script flopped or worked
Updated lead statusPipeline (if you changed it during the call)
Reminder (optional)Your reminder queue, set on the call modal
Notes are required to finish

The call assistant won't close until you've added a note. Even a short "left voicemail" or "asked me to call back Tuesday" is enough — it keeps your activity feed useful for future-you.

Best Practices #

Don't read scripts word-for-word

Scripts give you the structure and the key phrases — not a screenplay. Read the talking points, then say them in your own voice. Carriers can hear when you're reading.

Best times to call carriers

Tuesday through Thursday, 9-11 AM and 2-4 PM local time. Avoid Mondays (people are catching up) and Fridays (people are wrapping up).

Updated on April 29, 2026
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