My List Shows Fewer Leads Than Expected

2 min read

All Plans

If you built a list and got fewer carriers than you expected, that's usually one of a handful of things: your radius is smaller than you think, the active-only filter is hiding inactives, your area is rural with naturally fewer carriers, or your filters are stacking. Here's how to diagnose each one.

The Five Most Common Causes #

Radius too small

A 5-mile radius from your clinic might only cover a square mile or two of actual operations — especially in spread-out cities.

Active-only filter

By default, lists exclude Inactive, Not-Authorized, and Out-of-Service carriers. That's the right default, but it cuts the raw count.

Rural area coverage

Some regions just have fewer registered carriers per square mile. A 30-mile radius in Wyoming finds 50 leads where the same radius in Atlanta finds 5,000.

Filters stacking

Adding multiple criteria (e.g. fleet size 10+ and safety rating Conditional and within 5 miles) narrows the count fast.

Geocoding precision

Carriers without precise geocoding fall back to ZIP-centroid coordinates. They still appear, but their distance might be slightly off from reality.

List hasn't refreshed yet

New lists populate immediately, but new matches from FMCSA syncs are added on your plan's refresh cadence (weekly Scout, daily Engage+).

How to Diagnose #

Check your radius

Open the list's settings. Radius is in miles. If you're on Scout, max is 15; on Engage+, max is 50.

Look at the filter row

Scout view shows a filter bar at the top of every list. If filters are active, the lead count reflects filtered results, not total.

Try a wider radius

Edit the list and bump radius to your plan's maximum. Compare the new count to the old — the gap tells you how much radius mattered.

Toggle off active-only

If your filter row has a status filter, remove it to include all status codes (Inactive, Not Authorized, etc.) and see the raw total.

Cross-check on the map

Open Map View (Engage+). The cluster bubbles tell you exactly where carriers are concentrated — you'll see whether your radius is reaching the density.

Compare to a state-level search

Use Scout's state search to see total active carriers in your state. Divide by area to estimate your area's share.

What Counts Are Realistic? #

Rough ballpark numbers to set expectations — these vary by location, but they're close enough for calibration:
SettingTypical lead count
5 mi radius, urban metro200–1,500
15 mi radius, urban metro1,000–5,000
50 mi radius, urban metro5,000–15,000+
5 mi radius, suburban50–500
15 mi radius, suburban300–2,000
50 mi radius, suburban1,500–6,000
5 mi radius, rural10–100
15 mi radius, rural100–800
50 mi radius, rural500–3,000
Numbers feel too low? You might just live in a less-dense area

An examiner in central Ohio with a 30-mile radius might see 1,200 carriers. The same 30-mile radius in central Wyoming might only see 80. Both numbers can be correct — it's a population-density artifact, not a bug.

If Your Radius Is Limiting You #

Scout caps search radius at 15 miles. Engage+ extends it to 50 miles. If you're hitting the Scout cap and your area is rural enough that 15 miles isn't producing enough leads, the radius extension alone usually justifies the Engage+ upgrade.

Other Things to Try #

Updated on April 30, 2026
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