Revenue Estimates

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Engage+

Every lead detail panel shows an estimated revenue figure based on the carrier's driver count and your configured exam price. This is the number that turns a "maybe" lead into a "definitely worth calling" one.

The Formula #

Per-lead revenue is calculated with a simple, transparent formula:
Per-Lead Estimated Revenue

Total Drivers × Your Exam Price  =  Estimated Revenue

Example: a carrier with 12 drivers and your exam price of $125 = $1,500 estimated revenue.

Where Your Exam Price Comes From #

Your exam price is set in your Profile under DOT Exam Price. The default is $125 if you haven't configured it yet. To set your real price:
Open your profile

Click your account avatar in the portal sidebar and choose Profile.

Set DOT exam price

Enter the price you charge for a single DOT physical. Use your most common rate.

Save

Revenue estimates across every lead update immediately.

Where You'll See Revenue Estimates #

Pipeline-Weighted Revenue #

On the Dashboard and Pipeline pages, total revenue is weighted by the probability of conversion at each pipeline stage. The math:
Pipeline Value Formula

For each stage: Drivers in stage × Stage probability ÷ 2 (annual exam cycle) × Exam price

Sum across all stages = weighted pipeline value.

Default stage probabilities (which you can customize in Profile):
Pipeline StageDefault Probability
New5%
Attempted10%
Voicemail15%
Connected25%
Qualified60%
Converted100%
Disqualified / Not Interested / Lost0%

Why We Divide By 2 for Annual Estimates #

DOT physicals are typically every 2 years

A standard DOT physical is valid for up to 24 months. When we calculate annual revenue, we divide total drivers by 2 to reflect the actual yearly exam cycle. Drivers with conditional certifications may be on shorter renewal cycles, but we use the standard 2-year cadence as the baseline.

Important Caveats #

Updated on April 29, 2026
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