Email Outreach from the Portal

4 min read

Engage+

DOT Lead Scout has a built-in email composer for reaching out to carriers without leaving the portal. Emails go out through Postmark, appear to come from your name, and route any replies back to your real inbox — so the carrier responds to you, not us.

Opening the Email Composer #

The composer can be opened from three places in the portal:
From the lead detail panel

Click the Email button in the panel header to open the composer pre-filled with the carrier's email address.

From the call modal

While on a call, switch to the Email tab to send a follow-up message without closing the call window.

From the map view

Click any marker, then click the Email icon in the popup to compose without opening the full panel.

What's in the Composer #

FieldBehavior
ToAuto-filled with the carrier's FMCSA email. Read-only.
SubjectFree text. Supports placeholder tokens (see below).
TemplateDropdown to load a pre-built email template.
BodyMulti-line message. Supports placeholder tokens.
Include Rate SheetToggle to append a public rate-sheet link to the email body. Requires an active rate sheet.
Schedule for laterToggle to send the message as a reminder to your own inbox at a future date.

Placeholder Tokens #

Subject and body fields auto-replace placeholder tokens with real values when the email is sent. Use these tokens in your own messages or in custom templates:
TokenReplaced with
{name}Your name (from your profile)
{clinic}Your primary clinic name
{phone}Your clinic phone number
{price}Your DOT exam price
{mc_owner_name}The carrier's officer/owner name
{mc_company_name}The carrier's legal name
Tokens resolve at send time

If you change your profile or the lead's data later, the tokens still resolve correctly when the email actually goes out. What you see in the composer is the raw token; what the carrier sees is the resolved value.

How Emails Are Delivered #

All outbound email goes through Postmark, a transactional email service with strong deliverability. Each message is sent with these settings:
Why we use a shared sending domain

Sending from messages@dotleadscout.com lets us maintain strong domain reputation across all users. Replies still go to your real inbox via Reply-To, so the carrier's response lands with you. If you want emails to send directly from your own domain, that's a feature on the roadmap.

Scheduling Emails for Later #

Important: scheduling is a reminder system

When you schedule an email, it does not send automatically. Instead, at the scheduled time you receive an email to your own inbox with the pre-written message and one-click buttons to send via Gmail, Outlook, or your default email app. You stay in control of every send.

Why we built it this way

Best times to schedule

Tuesday-Thursday mornings

Response rates are highest on Tuesday through Thursday between 9 and 11 AM local time. Avoid Mondays (everyone is catching up) and Fridays (everyone is winding down).

Tracking & Email History #

Every sent email is logged on the lead's detail panel. The composer also shows the email history for the current lead so you can see what you've already sent.

Common Issues #

Lead has no email on file

Some carriers don't list an email with FMCSA. The composer shows an error in this case. Try the SAFER lookup or a quick Google search for the carrier's website to find an alternate address.

Carrier marks email as spam

If a carrier replies with "unsubscribe" or marks our email as spam, future Postmark sends to that address may bounce. Switch to a phone call for those leads.

Updated on April 29, 2026
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